FOR THOSE EVOLVING

BEYOND THEIR WARDROBE

Work With Lulu

Partner with Lulu’s active industry eye to build a cohesive, polished wardrobe that feels completely and authentically your own.

The Back Rail Edit

A monthly, highly curated brief of the emerging designers and investment pieces genuinely worth your attention, from the eyes of a buyer and stylist.

Get to
know Lulu

Lulu is your wardrobe fairy godmother — part stylist, part curator, and part secret weapon. With years of experience in luxury fashion buying, styling, and high-end sales, she has worked with incredible up-and-coming designers while exploring the world’s style capitals, attending fashion weeks from Paris to Seoul. Through The Back Rail, Lulu helps style-conscious professionals refine their wardrobes, discover emerging designers, and bring their personal style vision to life. Her approach blends a buyer’s eye for quality and fit with a stylist’s flair for creativity — making getting dressed the easiest (and most joyful) part of the day.

“Lulu has a great skill for combining interesting pieces with classic. She looks at form and fabric. ”

"Lulu always thinks about the client; what their personality is, what their needs are and how the clothes make the client feel.'“

“She makes shopping fun, because she’s passionate about fashion. Quite simply - she’s a gem. "